Services

OTT, or Over-The-Top, refers to the delivery of media content directly to consumers via the internet, bypassing traditional cable or satellite television platforms. This service model allows users to access a wide array of streaming videos, music, and other multimedia content on-demand through various devices such as smartphones, tablets, smart TVs, and computers. OTT services have gained immense popularity due to their flexibility and convenience, enabling users to watch shows or listen to music at their own pace without being tied to conventional broadcasting schedules. Additionally, this shift has transformed how audiences consume entertainment while also affecting the dynamics of the media industry significantly.